Whether you call it integrated marketing or cross-platform communications, the idea is the same: Coordinating and incorporating all marketing communication tools into a seamless program maximizing consumer impact.

"That's great!" you say. "But where can I turn for this kind of strategic thinking?" How about KCI?

Yes, KCI can guide your multi-channel campaign through the creative and production process—regardless of the media you’re working with. Before we turn on the computers or fire up the presses, we sit down with you to create an integrated communication plan that utilizes the myriad tools available to reach out to customers and help them link back to you.