Increase your ROI
Merchant and entrepreneur John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half. "
Poor Mr. Wanamaker.
He obviously didn’t have access to KCI’s measurement and reporting tools. We know that in today’s marketplace, ROI rules. Data can make or break your efforts, and marketers must demonstrate their marketing campaigns’ results.
KCI can collect response data, using that data to generate comprehensive reports. Campaign response rates, visitor patterns, and detailed lead information such as demographics will be at your fingertips, allowing you to follow-up with sales leads as soon as they come in. It’s real-time reporting that’s visual and easy-to-understand.
And once responses are added and evaluated, you can take what you’ve learned, adjust your message, hone in on your target audience and media channels, and create a new marketing cycle.
Here’s to you, Mr. Wanamaker.